In business, owners focus on marketing, branding, and growth. But as Christian business owners (CBOs), we should also ask a deeper question: How is our character? Who are we becoming? Can we grow a brand outwardly while losing character inwardly? 

I grew up in Kansas. I loved riding in the combine with my grandfather during harvest. As we harvested the wheat, we would take it to the elevator, which rose like a concrete cathedral from the Kansas plains. I remember watching trucks line up, each driver trusting that someone inside those tall silos was tracking quantities, quality, and timing with care. If the elevator manager was careless or corrupt, he could lose an entire season’s labor.