Generating fake online reviews for the owner’s products or service

Generating fake online reviews for the owner’s products or service

This post is part of the Bible and Business series on Christian ethics for Christian Business Owners. Word-of-mouth advertising has always been considered the best kind of advertising because it costs nothing and is one of the most trusted forms of marketing (Tan, 2015:Online). Description of the...
Corporations and Customers Divide Over Political Speech and Opinion

Corporations and Customers Divide Over Political Speech and Opinion

Aired on January 20 on Faith Radio, Bill English and Carmen LeBerge discuss how Brand Purpose is influencing how companies are gathering customers customers and align their supply chains along political beliefs. This will further divide our country and is dangerous territory to combine the economic, political...