The Vision Statement outlines where the organization hopes to be and/or what it hopes to achieve in the foreseeable future. The statement should be achievable, yet stretch the organization to do more and be more than it is today.
The statement need not include measurements within the statement itself, but should lend itself to being measured with relative ease.
At the Bible and Business, our vision statement is as follows:
To be the go-to “think tank” for churches, colleges, seminaries, MBA programs, business owners, media, legislators and pastors for educational materials, speakers, new ideas, original research and thinking on what the Bible has to say about running a business.