Passions: God’s Purposes for Business – Part II

Earlier, I posted the first purpose of business: God created business to provide a means to produce goods and services that allows the community to flourish. In this post, I’ll discuss the second in this series – and that is this:

Business exists to enable the individual to express their God-given creativities and passions.

Throughout the Scriptures, we find people expressing creativity through work. For example, Adam was called by God to name all of the animals, which required creativity to come with an entire schema of names. In business parlance, we call creativity “innovation”. Innovation is a process in which we refine, improve, connect or create new products, services or ideas that benefit our customers, partners, vendors or employees. Some are so innovative that they cannot see a future without their new idea coming to fruition. Bill Gates – who had the vision of a PC on every desk – represents this type of creativity. When we combine our creativity and passions, we are operating in our “sweet spot”, which is usually where we experience our greatest productivity, fulfillment and satisfaction.

This purpose can be perverted when a person’s passion is sin. We find this in Romans 1, where Paul describes those who have been given over to sin as follows: “Although they know God’s righteous decree that those who do such things deserve death, they not only continue to do these very things but also approve of those who practice them.” One characteristic of being in bondage to sin is that you become passionate about that sin. That’s not a good place to be.

If you are an employer, writing up job descriptions that will accomplish certain tasks necessary to your business producing products that will help your business flourish. Finding people whose creativities and passions align with that job description is the essence of hiring good employees. If you’re an employee, ask yourself if your present job or career allows you to work in your sweet spot. If it does not, you might want to consider changing jobs or even careers so that what you do in the marketplace more closely aligns with who God has made you to be.

If you would like, you are welcome to engage with me and others about this post on our Facebook page at

Bill English, CEO


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